When you’re looking to purchase a home, one of the main considerations is location. The same consideration applies when you’re looking to purchase a franchise. And whether you are opening a brick and mortar store or operating the franchise from within your home, your overall location can play a big part in your success. Read on to learn what you should look for and some red flags when evaluating your future franchise home.
Going to a franchise expo or trade show can be overwhelming, especially if it’s your first time. But with a healthy dose of planning, you can make the experience well worth the effort.
With roughly 733,000 franchise establishments in the United States connected to thousands of franchisors, it’s important to do your research and carefully evaluate the franchise concepts available to you. In this guide, we’ve taken tips from those who did just that and emerged as successful franchise owners.
Read on to learn how to smartly plan your visit to a franchise expo and come out of it with a clear list of opportunities that suit your goals, skills, and lifestyle.
Interested in more tips about finding and buying the right franchise for you? Read our Q&A guide filled with firsthand tips from successful franchise owners.
One of the most important aspects of building a successful franchise is ensuring that your business can be found by your customers. A consumer research survey has found that 97% of people have begun their search for a business online, with 54% searching for a business at least once a month.
If your business isn’t getting found online, that means fewer potential customers are visiting your business. Read on to learn how you can begin building your digital presence and get your franchise found.
One of the biggest challenges of opening a new business is getting in front of potential customers.
Since most people in your area likely haven’t heard of you, a few well-placed ads can generate immediate interest in your business, especially among those who are in need of what you offer but haven’t had an opportunity to buy from a local vendor or service provider until now.
Whether you’re looking for more traffic to your website or simply want the phone to ring, advertising a franchise locally can be done without costing an arm and a leg. When done well, it will pay for itself and then some. Read more
When you think of businesses you frequent, or have heard of, you can probably envision their logo, colors, and fonts along with other design-based characteristics that make up that company’s brand.
Crowdspring determined that it takes consumers 10 seconds to form a first impression of a brand’s logo, but 5-7 impressions to recognize the logo. The increased exposure is likely why you’re able to quickly recall franchise brands, which makes the branding an important consideration when choosing to open a franchise for yourself.
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