Anyone who owns and runs a business opens themselves up to both positive and negative online reviews. It doesn’t matter what your product or service is, or whether you started your business from scratch or are a franchisee—online reviews are one of the easiest ways for customers to express their feelings about their experience with a specific company or their product.
And these days, digital reviews are everywhere! From dedicated review sites like Yelp to digital storefronts that allow on-site product reviews, it’s simple for people to quickly post a review online.