Finding a franchise opportunity that’s both low-cost and profitable can be tough. But as any successful franchise owner will tell you, it’s well worth the work to identify a winning opportunity.

If you’ve spent any time looking for low-cost franchises online, you’ve likely seen many businesses that label their franchise opportunity “low-cost.” In truth, it’s easy for a franchise to call themselves low-cost. It’s not always easy for buyers to validate whether or not it’s genuinely any less expensive than other opportunities after considering the potential for a healthy return on investment.

In 2008, the recession offered a painful, but important lesson for those looking to buy a franchise or start their own business: some industries are more recession-resilient than others.

While it’s impossible to say any industry is 100% recession proof, many industries continued to do well and even thrive during the economic slowdown.

The recession showed us something else, too: people turn to franchising in times where the economy is strained or could likely become strained. Why? People want more control of their future with a business that comes with proven systems and support.