Whether you decide to partner with a franchisor with a company-wide franchise marketing strategy or one that gives franchisees the freedom to pursue their own ways to grow their business, it’s never been easier to make your business visible to those going online to look for the products and services you offer.

While a franchisor’s national marketing plan may include things like advertising campaigns, radio and television commercials, public relations and direct mail, there are far better ways franchisees can connect with people locally that only cost the time it takes you to set them up.

If you’re not an internet whiz, don’t worry! While there is some setup involved, many local marketing tools are designed to be easy and simple to use. This guide should help you go through the process step-by-step.

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It’s rare to find franchising opportunities that align perfectly with your prior work or business experience. Many new franchise owners invest in a franchise specifically to do something new and exciting.

But while owning a franchise can be new on it’s own, learning a new skill to carry out the work of your new business can be a frightening idea for many would-be owners. Fortunately, The Groutsmith, along with many others in the franchise world ensure their franchisees are true experts in their industry. After all, the quality of the work they do is a direct reflection of the quality of the brand.

But how do you actually become in expert in something in just a short period of time?

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Starting a business from scratch is anything but easy in today’s market. Depending on your idea, your location and your finances, building a business from the bottom up can mean bending over backwards to deal with regulatory, technological, and operational challenges that stop many first time owners in their tracks.

To avoid these hurdles, many are turning to franchising instead. Unlike going it alone with a brand new business, franchisees are able to hit the ground running with a proven business model and the support from a corporate team that knows how their owners can reach success.

While franchising gives first time business owners many big advantages, it’s important to keep in mind that it’s not a free ticket to success. It’s crucial to make sure your business goals are in line with what the franchisor’s business model can provide, among other things. Read more

According to Business for Home, a new home-based business is started every 12 seconds in the United States. In total, about 16 million Americans work from home, and experts at Global Workplace Analytics expect that number to grow over the next few years.

Lower costs, fewer risks along with greater flexibility and convenience are all huge advantages to working from home. But for home-based franchisees who grow their business over time, there comes a time when the home office simply isn’t big enough to support the business as it expands.

Moving your workspace out of your home can be a big step for any business, so it’s important to know when it’s the right time to do so. Let’s explore three signs it’s time to expand.

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After years of development and testing, The Groutsmith’s team of product innovators are proud to present a brand new proprietary product for professional use by our Groutsmith service providers.

The Groutsmith Micron Coat is an entirely new kind of tile and grout sealer. Using an extremely durable, ultra-thin clear micron coating, it creates an ultra-strong seal over the entire floor surface protecting both the tile and grout simultaneously.

Let’s dive a little deeper and explore 5 of the biggest advantages this innovative new sealer provides those in search of new ways to keep their surfaces looking like-new every day. Read more