One of the biggest challenges of opening a new business is getting in front of potential customers.

Since most people in your area likely haven’t heard of you, a few well-placed ads can generate immediate interest in your business, especially among those who are in need of what you offer but haven’t had an opportunity to buy from a local vendor or service provider until now. 

Whether you’re looking for more traffic to your website or simply want the phone to ring, advertising a franchise locally can be done without costing an arm and a leg. When done well, it will pay for itself and then some. Read more

When you think of businesses you frequent, or have heard of, you can probably envision their logo, colors, and fonts along with other design-based characteristics that make up that company’s brand.

Crowdspring determined that it takes consumers 10 seconds to form a first impression of a brand’s logo, but 5-7 impressions to recognize the logo. The increased exposure is likely why you’re able to quickly recall franchise brands, which makes the branding an important consideration when choosing to open a franchise for yourself.

Read more

Any relationship between two parties is a two way street; that goes for franchisor-franchisee relationships as well. If you’re looking into buying a franchise, you probably have spent a lot of time evaluating whether franchising is right for you. But, as you get further down the road to ownership, you’ll find that franchisors are evaluating whether you would be a good franchisee as well.

Read more

Thinking about buying a franchise in 2017? If the idea of owning a franchise just popped up on your radar, it’s not a decision to be taken lightly. Read on to gain some insight into the steps you’ll likely need to take before committing.

Read more

Anyone who owns and runs a business opens themselves up to both positive and negative online reviews. It doesn’t matter what your product or service is, or whether you started your business from scratch or are a franchisee—online reviews are one of the easiest ways for customers to express their feelings about their experience with a specific company or their product.

And these days, digital reviews are everywhere! From dedicated review sites like Yelp to digital storefronts that allow on-site product reviews, it’s simple for people to quickly post a review online.

Read more